For Photographers, For Photographers

About a year and a half ago, a dream to host a photography marketing workshop began to take root. And, last week, that dream became a reality!  I’m so excited to share a behind-the-scenes look at the In Focus Marketing Summit—a marketing workshop for photographers I had the pleasure of hosting with Jasmine of Jasmine Norris […]

During our third year of marriage, Zach’s parents bought us a gift certificate to their favorite Cincinnati boutique hotel so we could have a weekend getaway. We had a great time checking out breweries, restaurants, and art galleries, and right before we left the city, we both got a serious craving for Mexican food. So, […]

If you’re a photographer in Indiana or another area of the world where you experience winter, you inevitably experience “slow season”—a time where you aren’t shooting as often as usual because it’s cold outside! Now, just because you aren’t shooting much doesn’t mean you don’t have things to do. In fact, slow season is the […]

There’s been a big transition in the marketing world within the last few years. For the longest time, marketers assumed that the more prestigious a brand seemed, the more likely consumers would be to trust the brand. And, guys, this isn’t the case at all! Studies prove that consumers are more likely to trust brands […]

Let’s be honest. As photographers and creative entrepreneurs, we chose our professions because of our passions. I mean, I was 100% that first grader going through disposable cameras like my poor parents couldn’t believe, and now, I’m a family and wedding photographer. As much as I love my job, there are parts of it that […]

You guys, I have something big to tell you. Well, big for Zach and me anyway! After almost two and a half years of working two full-time jobs (I intended for photography to be part-time, but it easily takes up 30-40 hours of my week), I’m leaving my full-time job as the content director at […]