The VRP Blog

Spotify | Apple Podcasts | Stitcher   To grow and thrive in your business, you have to know who your ideal customer is and make your ideal customer the central focus of your business. Full stop.  As a creative entrepreneur, once you know who you’re actually trying to reach, you can strategically and directly speak […]

Spotify | Apple Podcasts | Stitcher When there are countless others out there who offer the same product or service that you do, how can you stand out in the marketplace?  According to Photographer’s Edit CEO, Miilu CEO, and Bokeh Podcast Host Nathan Holritz, one of the most effective ways that your business can stand […]

As a creative entrepreneur, your plate is full. Between serving your clients, marketing your business, and doing all the things you have to do behind the scenes, it can be difficult to find time to sit down and think about your brand.  But, friend, you need to. Because, your brand should be the basis of […]

There’s been a big transition in the marketing world within the last few years. For the longest time, marketers assumed that the more prestigious a brand seemed, the more likely consumers would be to trust the brand. And, guys, this isn’t the case at all! Studies prove that consumers are more likely to trust brands […]