The VRP Blog

Spotify | Apple Podcasts | Stitcher Did you know that entrepreneurs and small business owners are among the most likely people to get divorced? I know; that’s a terrifying fact. I tell you this not to scare you, but rather to emphasize how important it is for small business owners to be intentional in their […]

Spotify | Apple Podcasts | Stitcher If you’re trying to scale your business and stand out in your field, powerful copywriting may be the key to converting more website visitors into customers. But, how can you clarify your sales-focused language while letting your personality shine through on your site? In other words, how can you […]

Spotify | Apple Podcasts | Stitcher Did you know it’s at least five times more expensive to acquire new customers than to sell to current ones? While marketing to and booking new clients is often necessary, our primary goal as creative entrepreneurs should arguably be delivering value to our existing customers. In other words, we […]

Spotify | Apple Podcasts | Stitcher As creative entrepreneurs, we all have a lot on our plates. But, at the end of the day, we should be able to enjoy our families, friends, hobbies, and—well—life outside of work! Whether you’re in a season requiring additional hours on the job or more intentional time with a […]

Spotify | Apple Podcasts | Stitcher So, you’ve decided to scale your service-based business. Congratulations, friend! That’s an exciting step for any small business owner to take. But, does your business have the capacity to grow? In other words, do you have adequate systems, internal processes, and staff to increase your sales without letting work […]

Spotify | Apple Podcasts | Stitcher Did you know, as of June 2022, there were more than 130 social media platforms? From Facebook to Reddit to Athlinks and more, small business owners have plenty of options for targeting a broad (or niche) group of customers. But, it’s impossible to be active on every single platform. […]