Business, For Photographers, Marketing, Priority Pursuit Podcast, Relationships

Spotify | Apple Podcasts | Stitcher “If your number one goal is to serve people, that will be your best marketing tactic that you can possibly do,” says Arielle Peters.  Arielle Peters of Arielle Peters Photography is a luxury wedding photographer and educator based in South Bend, Indiana. Her workshop—The AP Workshop—played a huge role […]

Have you ever met someone briefly who told you far too much personal information far too fast?  Well, considering this is only our second episode together, that might be exactly what’s about to happen. Because, today, I’m going to tell you all about how my husband, Zach, and I ended up in marriage counseling right […]

Between frequently changing laws and mandates, loss of income, having to adjust to working from home and/or among family/roommates, getting used to a new “normal,” feeling isolated, and everything else that’s come with the coronavirus, many small business owners are exhausted. And, friend, if you’re a small business owner, I get it. I don’t know […]

As a photographer and small business owner, you likely already know the importance of having a website, being active on social media, networking, and “doing all the things” to market your business and reach your best customers. That said, can I speculate for a sec? You might be the exception, but if I were a […]

About a year and a half ago, a dream to host a photography marketing workshop began to take root. And, last week, that dream became a reality!  I’m so excited to share a behind-the-scenes look at the In Focus Marketing Summit—a marketing workshop for photographers I had the pleasure of hosting with Jasmine of Jasmine Norris […]

If you’re a photographer in Indiana or another area of the world where you experience winter, you inevitably experience “slow season”—a time where you aren’t shooting as often as usual because it’s cold outside! Now, just because you aren’t shooting much doesn’t mean you don’t have things to do. In fact, slow season is the […]